David Lewis, in his new book, 3___________ (CONTEND) that consumers have evolved from being 4__________ (CONFORM) and 5__________ (DEFERENCE) children, prepared to trust mass 6______________ (ADVERTISE), into free–thinking, 7_______________ (INDIVIDUAL) adults, who are 8______________ (SCEPTICISM) of figures of authority and believe in what Sigmund Freud called 'the narcissism of small differences'.
9___________________ (REFLECT) the change from an era of 10___________ (AUSTERE) to one of 11_________________ (AFFLUENT), these
consumers have 12__________ (LARGE) exhausted the things they need to purchase and
are now concentrating on what they want to buy.
For
some people, consumption – in its 13___________ (WIDE) sense – has even replaced
religion as their main source of solace and comfort.
Mass
society has shattered and been reduced to a mosaic of 14_____________ (MINOR).
According to the author: 'In a hypercompetitive world of 15____________ (FRAGMENT)
markets and independently-minded, well–informed individuals, companies
that fail to understand and attend to the needs of New Consumers are
doomed to 16______________ (EXTINGUISH).'
How is a savvy consumer products 17_______________ (MANUFACTURE) to confront such a 18___________ (DAUNT) challenge? The first thing to
do, says Lewis, is to reconnect with your customers.
It
is easy to make false 19______________ (ASSUME) about who these customers are and what they
want. One US record company was amazed to discover that the biggest 20__________ (PURCHASE) of its rap and techno music were grandparents buying presents
for their grandchildren.
You can read the entire article on tasweeqtoday.com
KEY
1.discriminating
discriminating able to judge the good quality of something. Discerning. E.g. a discriminating audience/ customer
2. doomed
doom somebody/ something (to something)| doom somebody/ something to do something to make somebody/ something certain to fail, suffer, die, etc. E.g. The plan was doomed to failure. The marriage was doomed from the start.
3. contends
contend that… (formal) to say that something is true, especially in an argument.
4. conformist
conformist a person who behaves and thinks in the same way as most other people and who does not want to be different.
5. deferential
deferential /ˌdefəˈrenʃl/ showing that you respect someone and want to treat them politely. Respectful. E.g. people were always deferential to him.
deference noun /ˈdefərəns/ behaviour that shows that you respect somebody/ something. E.g. The women wore veils in deference to the customs of the country. The flags were lowered out of deference to the bereaved family.
6. advertising
7. individualistic (also individualist)
individualistic (also individualist) believing that what individual people want is more important than what society or the government wants. E.g. an individualistic culture. His music is highly individualistic and may not appeal to everyone. Individualistic cultures where individuals strive for self-realization
8. sceptical
sceptical (about/of something) having doubts that a claim or statement is true or that something will happen. E.g. I am sceptical about his chances of winning. The public remain sceptical of these claims. She looked highly sceptical.
9. Reflecting
10. austerity
11. affluence
affluence the state of having a great deal of money; wealth. E.g. a sign of our growing affluence. The 1950s were an age of affluence in America.
12. largely
13. widest
solace: /ˈsɒləs/ a feeling of emotional comfort when you are sad or disappointed; a person or thing that makes you feel better or happier when you are sad or disappointed. Comfort. Sp. consuelo. E.g. He sought solace in the whisky bottle. She turned to Rob for solace. His grandchildren were a solace in his old age.
shatter: to suddenly break into small pieces; to make something suddenly break into small pieces. E.g. He dropped the vase and it shattered into pieces on the floor.
14. minorities
15. fragmented
16. extinction
savvy: /ˈsævi/ having practical knowledge and understanding of something; having common sense. e.G. savvy shoppers. More people are cholesterol savvy today than five years ago.
17. manufacturer
18. daunting
daunt: to make somebody feel nervous and less confident about doing something. Intimidate. E.g. She has the daunting task of cooking for 20 people every day. Starting a new job can be a daunting prospect.
19. assumptions
20. purchasers
purchaser /ˈpɜːtʃəsə(r)/ a person who buys something. Buyer.
KEY
1.discriminating
discriminating able to judge the good quality of something. Discerning. E.g. a discriminating audience/ customer
2. doomed
doom somebody/ something (to something)| doom somebody/ something to do something to make somebody/ something certain to fail, suffer, die, etc. E.g. The plan was doomed to failure. The marriage was doomed from the start.
3. contends
contend that… (formal) to say that something is true, especially in an argument.
4. conformist
conformist a person who behaves and thinks in the same way as most other people and who does not want to be different.
5. deferential
deferential /ˌdefəˈrenʃl/ showing that you respect someone and want to treat them politely. Respectful. E.g. people were always deferential to him.
deference noun /ˈdefərəns/ behaviour that shows that you respect somebody/ something. E.g. The women wore veils in deference to the customs of the country. The flags were lowered out of deference to the bereaved family.
6. advertising
7. individualistic (also individualist)
individualistic (also individualist) believing that what individual people want is more important than what society or the government wants. E.g. an individualistic culture. His music is highly individualistic and may not appeal to everyone. Individualistic cultures where individuals strive for self-realization
8. sceptical
sceptical (about/of something) having doubts that a claim or statement is true or that something will happen. E.g. I am sceptical about his chances of winning. The public remain sceptical of these claims. She looked highly sceptical.
9. Reflecting
10. austerity
11. affluence
affluence the state of having a great deal of money; wealth. E.g. a sign of our growing affluence. The 1950s were an age of affluence in America.
12. largely
13. widest
solace: /ˈsɒləs/ a feeling of emotional comfort when you are sad or disappointed; a person or thing that makes you feel better or happier when you are sad or disappointed. Comfort. Sp. consuelo. E.g. He sought solace in the whisky bottle. She turned to Rob for solace. His grandchildren were a solace in his old age.
shatter: to suddenly break into small pieces; to make something suddenly break into small pieces. E.g. He dropped the vase and it shattered into pieces on the floor.
14. minorities
15. fragmented
16. extinction
savvy: /ˈsævi/ having practical knowledge and understanding of something; having common sense. e.G. savvy shoppers. More people are cholesterol savvy today than five years ago.
17. manufacturer
18. daunting
daunt: to make somebody feel nervous and less confident about doing something. Intimidate. E.g. She has the daunting task of cooking for 20 people every day. Starting a new job can be a daunting prospect.
19. assumptions
20. purchasers
purchaser /ˈpɜːtʃəsə(r)/ a person who buys something. Buyer.
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